Every car built by Aston Martin is a beauty but the last few years they didn't make quite a lot of changes. The introduction of the Lagonda is actually the only real spectacular news. With the ambition to grow to 8.000 cars a year they need to come up with something new and that's where the rumors start.
For a few years already we don't see much special from Aston Martin. The sales are stable but looking at the competition Aston Martin is far behind. Their goal is to double their sales and this means something needs to happen. Thanks to the current major shareholder Investindustrial, Aston Martin has enough funds to do a big long-term investment. The introduction of a crossover or an SUV are one of the possible options. Another shareholder of Aston Martin is Mercedes-Benz and they will soon start the production of engines for Aston Martin. During the Geneva Motor Show Aston Martin will give us more information about the future while all competitors already introduce their SUVs. It's time for Aston Martin to pace up!
