There's a big chance that we will meet the new Jaguar XE on the Paris Motor Show. The new sedan by Jaguar will compete with the BMW 3 series and the Mercedes-Benz C-Class. The men at Jaguar came up with a great marketing campaign to get some attention for their new sedan. Do you want to know what idea they came up with?
The following cars of course aren't Jaguars, but with adding this camouflage wrap, they do manage to draw a lot of attention. When you visit the website they show on the side of the car you won't see a Mercedes-Benz or an Audi, no they highlight the introduction of the new Jaguar. Jaguar rented all these cars and fitted them with a camouflage wrap after which they drove through the city centers to get some attention. As we said, there's a big chance that we will meet the Jaguar XE at the Paris Motor Show in October. We can't wait to see this car!
