With last year's engine deal, a cooperation between Mercedes-Benz and Aston Martin was started. Back then, a lot of people were surprised by this cooperation but the following news will be even more shocking for most of us. According to rumors, Mercedes-Benz is working to incorporate Aston Martin. But is this a bad thing? We don't think so, we think it will result in even better products!
Aston Martin is working hard over the last few years, they're building exciting cars, they're getting more economical healty, they're trying to increase their market but they're still not doing that good. The cars that come out of their factory are really beautiful but with only 4.000 copies a year, it's still quite hard to get a profit. Mercedes-Benz seems to be interested in Aston Martin. After repelling several business units they seem to have enough cash to incorporate Aston Martin. You might wonder what will be the result for Mercedes-Benz but we're sure that they made a great business model for this question!
