Man, woman, gay, lesbian, colored or not colored. Love is the same everywhere. That is also what Bentley wanted to convey with this unique Unifying Spur!
Bentley's Beyond100 strategy was unveiled after the brand's centenary in 2019, promising to reinvent every aspect of Bentley over the next 100 years. One of the first major announcements was its commitment to electrification and carbon neutrality, but now Bentley has also emphasized a future focus on diversity. The Unifying Spur shows that love is the same for everyone and no matter how you express it. A beautiful painting was realized and applied to the Flying Spur. The colors are of course characteristic of the LGBT movement. The unconditional love is depicted on the car as a continuous line of the word Love. Do you want to see how this car came about? Watch the YouTube video under the spot!
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