To boost the sales of the Viper GTC, Dodge introduced a unique personalization program. Customers can soon order the American brute in every possible colour or composition. In Chicago, Dodge shows us a new 1-of-1.
Dodge names the GTC a 1-of-1. At Dodge, the customer can choose between 8.000 colours, 24.000 liveries, ten different wheels and sixteen different interiors. A Total of 25.000.000 different compositions are possible. The chance to see a identical Dodge is quite small. Dodge asks a price of $95.000 dollar for this fancy coloured Viper on the show. That’s $10.000 dollar over the basic price of the Dodge. That’s not that much for this crazy colour.
With this fancy colour Dodge wants to attract attention on the show. A lot of customers will prefer a more brutal colour for their Viper like red or black. A muscular supercar with 650 hp doesn’t need a colour shceme like this one. Or don’t you agree?
