Building an automotive website is not easy. You need to put together a lot of moving parts before you can even begin presenting your cars online. When you’re building an automotive website, it is important to get a car configurator, as it can significantly multiply your online sales potential.
An auto configurator is a web application that allows potential buyers to design their car. They can choose the make, model, color, and features of their car. This level of customer engagement can help close more sales and boost your website's ROI.
Automotive providers can integrate this tool into their websites for easy usage.
What Does That Mean For Dealers?
For starters, you can control the entire sales process as it allows you to:
- Capture and manage leads
- Manage your inventory seamlessly
- Price vehicles automatically with accurate market information
- Sell cars online and offline seamlessly through a single platform. Attract more visitors, close more deals, and produce more satisfied customers.
Here are some features that are present in an automotive website.
1. Capture and Manage Leads
A car configurator lets you manage leads from anonymous visitors to customers. If people want information, they'll fill out a form with the make and model of their desired vehicle, along with other details like color, options, accessories – even down to engine size, if it's offered as an option.
If someone fills out a lead form for a specific vehicle – say a 2018 Toyota Camry – keep that information handy. When the dealer receives inventory on that particular model – perhaps in three weeks or two months – it can fire off a marketing campaign reminding them about their previous request.
2. Live Inventory Management
With a car dealership platform, you can track vehicles coming in on trade-ins, how many are being sold, and when they're expected to arrive. That way, you can manage your available inventory in real-time without wasting valuable time on the back-and-forth with your sales team.
3. Price Vehicles Automatically
A configurator with an auto price calculator lets you set standard prices for every model by market segments. For example, if most 2018 Toyota Camrys come in at $24,000, automatically price yours accordingly. If the average MSRP is higher or lower than that figure, adjust it to make sure it’s competitively priced based on where the car is located.
4. Financial Calculation Tools
When someone configures a car, they might not know how much their down payment will be or the monthly payments. That's where financial calculation tools come in handy. With this type of tool, you can show customers different options for financing so they can find the best deal for them.
5. Customer Relationship Management
A car dealership platform with CRM functionality lets you keep track of customer interactions – from the first contact to sale and after-sales service. With this information at your fingertips, you can better understand each customer's wants and needs and personalize your interactions with them.
6. Data Analytics
The information stored inside your lead management system doesn't do any good unless it's accessible to everyone on your team. With a configurator, you can keep tabs on all of your sales activities in one place.
A car configurator with data analytics gives you deeper insight into your sales processes. When dealerships use a tool like this, they can understand which marketing channels and strategies deliver the highest ROI. That way, they can allocate their resources to the most effective areas while improving lead generation and conversion rates.
7. Offer Customized Quotes
When customers are ready to buy, they need a quick and easy way to get a quote. With a car dealership platform, you can generate customized quotes with just the click of a button. This feature speeds up the sales process and makes it easier for customers to purchase.
In short, a car dealership platform gives you everything you need to manage your sales processes more effectively. It's the ideal tool for any business looking to stay ahead of the competition.
8. Integrated SEO Capabilities
SEO is essential for any business looking to generate traffic from organic search engines. When you have an integrated SEO tool on your car dealership platform, you can optimize your site for better visibility and improved ranking. That way, you'll get more leads and conversions with little effort on your part.
There's no reason not to get a car configurator for your business now that software providers offer dealership-grade platforms with big-time features like advanced inventory management, pricing tools, and customer relationship management (CRM).
These purpose-built tools let you manage your online presence from one central location. It means more qualified leads and higher conversion.
