There are people who opt for a Cullinan because they feel that a Urus attracts too much attention, and then there are those who buy a Cullinan precisely to stand out. This Rolls-Royce Cullinan driver clearly chose the latter...
When someone wants to buy an SUV with a relatively high budget, luxury brands offer many options. There's the Ferrari Purosangue, the Porsche Cayenne, the Bentley Bentayga, the Aston Martin DBX, the popular Lamborghini Urus, the Mercedes G-Class, the Audi RSQ8, the Mercedes-Maybach GLS, the Rolls-Royce Cullinan, and many more. The options keep increasing; those in the market for a luxury SUV now have a vast selection. Ten years ago, there weren't nearly as many choices as there are today. It's become quite the trend.
Furthermore, extreme SUVs like these are increasingly seen on the road. You can sometimes spot the most eccentric configurations, such as this neon-yellow Cullinan found in Hinsdale.
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