Personalization is very important. We see it more and more often. Whether it is a set of wheels or a complete bodykit, a lot of people choose to personalize their car. Jaguar wants to give their customers the opportunity to do this and that's why they start their Special Operations department. A department where Jaguar will fulfill all the customer's wishes.
John Edwards, Managing Director Jaguar Land Rover Special Operations: “With the Special Operations we can use the very best on the field of talent and expertiese within Jaguar Land Rover to create exceptional products and services for our customers." The team of almost 150 Jaguar and Land Rover specialists will start working in a new, still to build, Technical Centre, where they will create exclusive versions of the current and future models, varying from very luxurious to very sporty versions. In flexible, by Formula 1 inspired workshops, including a completely automated paint shop, Jaguar Land Rover will build unique and personalized cars.
