Jaguar just showed up in Paris with their latest project, the Type 00, calling it bold, unexpected, and fearless. But let’s be real - it looks like a fridge on wheels. Ugly, insane, and completely emotionless. Jaguar’s future was already crumbling, and this move just smashed whatever was left into pieces. Who in their right mind would park this thing in their garage?
Car guys - especially in the luxury scene - have a deep connection with their machines. It’s not just a pile of metal, glass, and wires. It’s passion. And when you’ve got the right engine under the hood, it’s something special. But we all saw this coming - electric cars were never the future. They don’t sell, and now brands are waking up to reality.
Porsche has already shifted focus, putting $831 million into combustion and hybrid engine development because that’s what people actually want. Audi is also adjusting its strategy. Originally, they planned to name their electric models with even numbers - like the A4, A6, and A8 - while ICE cars would use odd numbers - like the A3, A5, and A7. But now, they’re sticking with their current naming structure, which makes a lot of more sense, they should just use the additional name they were already using like e-tron. Not only that, but they’re also bringing back the R8 in a few years, based on the Lamborghini Temerario - just like they did before with the Gallardo and Huracán. Mercedes-AMG is also making a U-turn, bringing back the V8 in the C63 after realizing the hybrid 4-cylinder version was a total failure.
Now back to this English Cybertruck… or Coupé… whatever you want to call it. Painted in Inception Silver Blue - or as Jaguar calls it, London Blue, inspired by the 1960s E-Type. It showed up in Paris and pulled a crowd, but honestly, there’s nothing good to say about it. Maybe the wheels look okay, but the rest? A complete fever dream.
And look at Aston Martin - another British brand with history, yet they’re killing it. The Valkyrie, Valhalla, the new Vanquish. V12s, manual gearboxes, raw driving experience - they know what people want. Meanwhile, Jaguar is rebranding itself into some fashion brand and ditching everything that made them great.
Let’s hope they come out on April 1st and say, “Just kidding.” Maybe they’ve got a secret project in the works - something with a manual gearbox, a naturally aspirated engine, and design inspired by Jaguar’s heritage - like the C-X75. It’s a shame that car never got built. But who knows only time will tell what's coming next.
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