The Italian entrepreneur Lapo Elkann is exactly what you expect of an Italian, quite a strange person. A few of his cars can be found in the database of Autogespot and we can now add another one of his cars to this list!
Lapo Elkann is extremely succesful. Next to his own companies he is in close contact with the Fiat Group and this means that he can influence the important projects and future plans. The Tailor Made program of Ferrari was introduced thanks to him and he loves to give a good example. His California (photo 1, photo 2) is, together with his Grand Cherokee SRT-8, really unique. The Grand Cherokee got a retro-modern look. Bright colours in a matte trim are combined with retro wooden elements. This wood was also used in the first generations of the Cherokees. Lapo Elkann choose this for a reason! The 470 hp strong SRT-8 was spotted in London twice. Both spots are highlighted below!