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The ICE St. Moritz 2026: When madness meets prestige
Feb 5, 2026, 9:30 AM When madness collides with the highest level of prestige imaginable, where does it end up? On a frozen lake in one of the most luxurious winter resorts on the planet: St. Moritz. This is The Ice, and it ticks absolutely every box.
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Santa's fast ride: The Aston Martin V12 Speedster
Dec 23, 2024, 7:00 PM Apparently, Nikolaus must have had a good year to afford such a sleigh to bring us gifts. He must have spent no less than €1,000,000 to buy himself an Aston Martin V12 Speedster. Driving it around in winter is truly brave, considering that, as we all know, this Speedster has neither a roof nor a windshield. So, one should dress warmly.

Events

Auto Zurich 2024: A celebration of innovation and classic elegance
Nov 15, 2024, 9:00 AM The Auto Zürich car show returned last weekend for its 37th edition, continuing its legacy since its debut in 1987. This year marked a record-breaking event with 64,619 tickets sold, setting a new attendance high for the show. A standout feature of 2023 was the record 70 brand presentations, showcasing over 80 new products - a milestone in the show’s history. With the highest number of brands ever, Auto Zürich is now Switzerland’s premier auto exhibition, especially since the Geneva International Motor Show’s cancellation.
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Rolls-Royce Boattail: A 23 million euro masterpiece of bespoke luxury
Aug 26, 2024, 12:00 PM Introducing the epitome of bespoke luxury from Rolls-Royce: the Boattail. This extraordinary masterpiece, one of only three ever produced, has made its debut on our site, and it's likely the first ever spotted with a license plate and actually being driven. With a staggering price tag of 23 million euros, this hand-built marvel is a true testament to Rolls-Royce’s unparalleled craftsmanship.

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Bugatti Chiron Super Sport 55 1 of 1: Tribute edition
Jul 15, 2024, 12:00 PM Some supercar brands are closely associated with a particular color. For instance, Ferraris are famously red, while Bugattis are predominantly blue, with around 80% of all Bugattis featuring this color in some form. However, when it comes to rarer hues, Bugatti's offerings stand out even more.
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Mate Rimac's Bugatti Chiron Sport: The ultimate GT
Jun 27, 2024, 12:00 PM Mate Rimac's remarkable daily driver, the Bugatti Chiron Sport, was spotted en route from Zagreb to Belgrade, though this time he wasn't personally driving.

Events

FuoriConcorso 2024
May 31, 2024, 10:00 AM Another incredible event held during the same period as the Concorso d'Eleganza Villa d'Este is FuoriConcorso, created by Guglielmo Miani, founder of Larusmiani, an Italian luxury clothing and high-end textile brand. The event took place at Villa del Grumello and Villa Sucota, two splendid villas from the 17th and 19th centuries located on Lake Como.
Events

Concorso d'Eleganza Villa d'Este 2024
May 27, 2024, 10:06 PM What an incredible two days we had at the Concorso d'Eleganza Villa d'Este! The scenery, the people, and the cars combined to create a truly wonderful event. It began on a gloomy Saturday morning, with a grey sky and rain pouring down. After parking in the lot, the first sight that greeted us was the brand-new Pagani Utopia. You'd expect to see such a car at Villa d'Este or Villa Erba, but there it was, randomly parked in a public park.
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Bugatti's final masterpiece: A farewell to the W16 legacy
Dec 4, 2023, 10:01 PM A remarkable find was made by AKPhotography8888 in Haldensleben, Germany. He found the latest Bugatti, the W16 Mistral, was undergoing some testing.

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