Apr 16, 2026, 8:00 AM
We all know that violet, or even a refined shade of pink, has become an increasingly popular and luxurious color choice for Rolls-Royce. Even the current Phantom was presented in a stunning violet finish. However, the brighter and more striking a color becomes, the less it tends to reflect the traditional philosophy of the brand. While the shade seen here is not overly bold, it is not a color we typically associate with the luxury segment. Instead, it feels far more connected to the world of motorsport.