Geneva is a big business city. In and around Geneva, Rolls-Royce sells more than 50 cars every year. The market in Switzerland is very healthy and prosperous. With the new dynamic Wraith, Rolls-Royce is also aiming for the non-traditional customer. Future Photography did a photoshoot with a Wraith on several different locations.
Earlier this year we had the chance to test the Wraith ourselves. Rolls-Royce has always been the traditional brand with chauffeurs that drive you to your destination. With the Ghost and the Wraith, the brand changed their targets and owners are more often driving the cars theirselves. The design of the Wraith is aiming for a completely different experience of the brand, it's way more dynamic. A Rolls-Royce will always be a Rolls-Royce, just like it is with the Wraith but the car does have some new characteristics. The gearbox is now aiming for more sportier driving, the car produces over 600 hp and there's even a button which makes the gearbox shift gears on a special way for sportier driving. The interior is more compact and surrounds you in a different way than other Rolls-Royces. It's all more dynamic without losing the British sophistication. The Wraith is captured on different locations from a beautiful Swiss estate to a business district where the owner is making money.
Photos by Future Photography & Florent Poncelet
Thanks to Rolls-Royce Geneva.
Model: Gonzague_dsh.
