Big times are coming for British luxury manufacturer Rolls-Royce. Today they have confirmed the development of an all-new Rolls-Royce with exceptional presence, elegance and purpose, a high-luxury cross-over.
Twelve years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce stands proudly at the pinnacle of British luxury manufacturing, confirming our custodianship of this precious marque. Now they have reached another seminal moment in Rolls-Royces 111-year journey.
Today they confirm Rolls-Royce are developing an all-model with exceptional presence, elegance and purpose:
A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain
A car that meets our customers highly mobile, contemporary lifestyle expectations
A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royces dedication to engineering and innovation
A car that appropriately reflects Rolls-Royces brand promise of effortless luxury
A high-bodied car, with an all-new aluminium architecture
A unique new motor car worthy of carrying the Spirit of Ecstasy into the future
Many discerning customers have urged us to develop this new car and we have listened. At Rolls-Royce Motor Cars they are uniquely focused on the desires of our customers and are driven by our own thirst to innovate. This car will embody all the values and capabilities that drove our two Founding Fathers to secure Rolls-Royces reputation, early last century, by taking top honours in rigorous overland adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.
Rolls-Royces conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges. In other parts of the world including Australia, India and the Americas, Rolls-Royces carried their owners over challenging terrain with absolute reliability and comfort.