Jul 6, 2020, 10:31 AM
The tone of society is set by media power brokers. Embedded within the corporate and financial infrastructure, the media issues signals that tell us what is desirable, virtuous, normal, and expected. The case of Greta Thunberg propelled onto the world’s scene by the entire media-finance-government complex, tells us that sustainability is being institutionalized
. Microsoft Sustainability Calculator is just one of the many tools, and metrics businesses will have to use shortly to be a part of the financial ecosystem. Others will be shunned or absorbed.